micro marketing heat wave has subsided, should return to the essence of marketing, return to positioning, return to the content. If marketing is a campaign, then micro marketing is a commando team, commandos can not be separated from the overall force, if you do not want to force the whole team to complete the task, it is almost impossible. But if there is no commando force, the overall situation, may face deadlock, but also at a loss. In the face of such a state, the micro marketing into the rational stage, micro marketing is not a panacea, it is just a channel in marketing. In the PFPP (location, function, promotion, marketing planning) theory, it only accounted for the status of less than 1/8. If you expect a less than 1/8 status module to achieve your entire business purpose, is not able to carry the enterprise marketing. When the micro marketing failure, you put the original position less than WeChat 1/8 micro-blog, too heavy?