for those who want to do a little business to solve the needs of life and career development, the use of other people’s power to obtain their initial success, is undoubtedly the best way.
in recent years, joined the chain business is more and more attention by entrepreneurs. According to a survey, the Japanese retail industry has 80% independent shop first year up to fifth years to put up the shutters, only 8%; while the retail chain stores on the end of the first year of business only 20%, 77% of the chain store can live up to fifth years. By contrast, we can see that the industry is currently a popular to join a certain business than their own cost argument is not unreasonable. However, these data do not indicate that after joining the 100% will be able to succeed, the key to success is to join the business to their career planning.
at present, chain operation has become an important means for many enterprises to achieve rapid development. Franchisee in the face of many chain brands, how to distinguish the pros and cons is very important.
business has been done with the Langsha Mall (www.langshashop.com) franchisee Ding told the author, when doing business in the sock industry began to choose, he was very upset, "when the socks industry is a new market, there is no mature brand". After a lot of investigation, Ding chose langsha. He said the reason for the choice of this brand: "I know some socks brand, compared to several Italian companies for promotional materials, I soon sent a company with Langsha product brochures, there Langsha company executives to write a letter. The letter details the development of the brand, but also shows the company’s unique concept of development. This is not available in other chain enterprises in the data, so the Langsha company to my first feeling is careful and thoughtful……
Ding an example shows that when the chain is similar to the brand, the franchisee in addition to the quality of the company’s products, style and other advantages, but also value the company’s support for franchisees. According to the survey, there is a very important criterion in the selection, it is joined in early brand stores would send staff to the franchisee training service.
now, Ding has been more than two years and Langsha cooperation, because the number of the company in a regional franchise have certain limitations, Dingmou franchise business is good. When it comes to the success of this cooperation, his experience is:
1 first find the difference in the brand in the same industry where there is no competition in the market.
2 is now serving the king of the era, the enterprise has no unique place in the service.
3 pay attention to the staff is professional and sincere, which will affect the future of the atmosphere of cooperation.
4 do not be cheap, we should try to choose the same products in higher cost products to join. Because franchisees have a brand accumulation and amplification process.