Abstract: an outstanding marketing people should have a paradox of temperament, communication rather than direct selling, to fully understand the consumption motivation behind the primitive human nature, master the art of expression, created a unique style of the content label by way of telling the story.
what is marketing? "Marketing is a kind of poisonous gas", "marketing is a way of thinking", "marketing is a telepathic and audience, or" marketing is marketing "is bluff and deceive, cheat"……
in my opinion, a good marketing people should have a paradox of temperament, to the world with a frenemy attitude, the most important thing is to try and achieve your purpose. Communication rather than direct selling, to fully understand the consumption motivation behind the primitive human nature, master the art of expression, created a unique style of the content label by way of telling the story, the four core elements to determine the content of marketing is different from the audience without feeling rotten street advertising, the first to occupy the mind.
bad marketing reason, good marketing storytelling
story is "the best way to confuse the user, you can discard the perspective of God, the plot, fresh feeling, try to transform terrible rhythm completely dispel the user’s suspicion, step by step to open their doors, when the end of the song, they may have your people. When the atmosphere of the story over them, they will be willing to do it yourself, to find the product behind you. They are going to a friend to inquire about, will search the Internet in your product website carefully search details. To achieve this, you have to know what a good story is, even if you can’t write it.
"the best stories usually start grab you. A good story is because to continue, not because of the need to clear your throat to talk about business." (Tony Cox) if you are not sensitive to a good story, can think of the opposite: preaching, or a commonplace talk of an old scholar. Try to avoid the negative side of a good story.
"small time noodle" is the Taiwan unity launched a series of advertisements, to a noodle shop owner from the perspective of the story happened in the noodle diners’ stories. The "hero tears" tells the story of an ordinary hero of the story, simple scenes and dialogue, as little sadness. Because I know the tears flow into the heart’s beverages, noodle shop owner to make a name for "hero tears" explosion of spicy squid and give everyone a sad place place. No words in the film "feelings", but the temperature will have a panoramic view of the noodle shop.
WWF (World Wide Fund for nature) this group calls for the protection of endangered animals in print ads, short copy, metaphor, there is conflict, there is opposition, ">