to carry out promotional activities, the store is also often put a lot of energy and material resources, if not able to attract people, the upfront investment is undoubtedly a waste. Therefore, if you want to promote more successful, nature also need to be able to attract people. So, how to promote the clothing store to attract people?
The purpose of the promotion of
, including the promotion of turnover, promote the rotation of the goods, the atmosphere of the active store and promote the vitality of enterprises, etc.. Types of promotions and methods including price concessions, with goods gifts, coupons, coupons, buy discount, discount, combination of draw and display, promotion means must be "into" as the core, to the consumer, store customer interests as the center.
"promotion" by consumers generally accept the clothing store, is "people" of the industry, so clothing marketing strategy must be "people-oriented", so as to meet consumer and enterprise win-win principle (WIN-WIN).
as a result of the promotion of a wide range of activities, it is necessary to the concept of integrity, combined with relevant marketing tools, in order to effectively achieve the desired effect of sales promotion. Therefore, a good promotion means can play an important role in enhancing the turnover of the clothing store, increasing the atmosphere of the clothing store, and enhancing the vitality of the clothing brand.
clothing store business attention popular together, especially in store outlets in direct contact with consumers, changes in consumer demand is the most sensitive, from the reduction and discount only, to their creative promotional activities, all with increase in popularity, to exhaust all the skills, and improve the corporate image, Gao Yeji.
with the evolution of marketing, marketing ideas are constantly performed in various promotional activities, go to the street shopping district, can be found in various marketing tactics, marketing various players cast by skilly using all sorts of strange things, each one has its own merits, but achievements promotion methods without attention to the "people-oriented" principle.
price cuts directly reduce the price of goods in order to attract consumers to buy, are used in a discount and special. Also known as the special effects, can enhance short-term performance, clearing inventory, attracting customers to the door, against competitors promotional activities to stimulate impulse buying, so in use must be cautious.
with the gift of goods refers to the consumer to buy A goods to send B goods, it can be said that the price of a disguised promotional practices, mainly to avoid the negative effects of direct price cuts.
combination purchase discount to A goods and B goods sold, because it is a combination of goods sold, whether it is a combination of goods or gifts, should be an attractive combination can arouse the interests of consumers.