excellent user interface
(user, interface, UI) allows users to use it so as to increase the conversion rate, in other words, a good UI in the use and sales level to form a win-win situation. UI designer Jakub Linowski lists 16 tips for improving UI
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single column is better than multi column
single column type so that you can better grasp their own content, go from top to bottom, with the story guide readers is ultimately to entice them to "take action" (call to action, hereinafter referred to as CTA, which means to download or consumption); and multiple columns may lead to distract the reader.
Don’t start selling products
Shi Xiaohui" slightly to users, selling intentions do not design too obvious. A small discount or gift will be a great help to future sales.
unified similar features to avoid fragmented UI
browsing the website, we often see a superb collection of beautiful things elements or features, but the function of their similar and there is not a fraction of difference, too many options, will only allow users to improve at a loss. If you find your site has different types of repeat the same function of the situation, you may consider redesigning the UI, the integration of similar functions. For example, "Customer Service (customer service)" and "Contact Us (contact us)" mean the same thing, and it should be good to keep one option.
users or witness evidence
"social identity" (social proof) is a good strategy to stimulate the conversion rate, that no matter how it just as if it were raining flowers to boast, please users or digital evidence to witness.
the main purpose, please emphasize repeatedly, don’t mention only once
wants the user to click on the link or button (for example, buy or download), not only once, but also on the top and bottom of a single column page, or on multiple pages.
clearly distinguishes three functions (clickable, clickable, plain text)