Google Adwords keyword advertising should pay attention to 7 issues


Google Adwords keyword advertising is worthy of a great tool! If used properly, you can attract a large number of highly targeted customers, and let them crazy procurement of your products. But on the other hand, if you’re not careful, your advertising keyword advertising is also empty place. Like any other automatic systems, Adwords keyword advertising also requires continuous investment and attention, we can prevent the The loss outweighs the gain. put a lot of advertising investment, the cost has been minimal return. The following are some of the problems I have noticed.

a problem. The lack of


of course, I’m not just referring to the number of keywords. Many people use their favorite tools to conduct research on the key words, pick out the search frequency before 10 or 20 of the highest keyword or phrase, and by these keywords to defeat all opponents, talent shows itself. It is also because almost everyone is spared no effort to bid for these keywords, so it will lead to these keywords so popular. The results of these keywords will also increase, bidding high staggering. In fact, there is a better way, that is to choose a few hundred, it is best to have a chance to get a higher ranking of words.

think, if we have nearly two thousand words, of which most can get the top 8 (or the first page of search results) good rankings, so in the fierce bidding and chasing those expensive words, although these words for cheap, but often can bring us more traffic. Step back and say, even if we only have hundreds of low bid keywords, and even every word every day only these words bring us a few visitors, also add up is not a small number, you see!

problem two: no ad group

this function should not be missed! It can help us focus more effectively on advertising. By focusing on the key words in the 10 or 30 words of the ad group, and by creating an ad title for each keyword, we can find out which keywords are good, and vice versa. At the same time, it also provides us with an opportunity to test the content of different advertising headlines and text content.

question three: the lack of reverse keywords

this is also necessary, and very easy. Just add -free (or any other don’t want it to appear at the same time with the search word), thus avoiding the burden of those facts of your advertising is not interested in people who click on your ad and the advertising expenses.

problem four: the use of generalized keywords

when we spend money on it, especially when it comes to a highly competitive market, we tend to try to understand the situation in an accurate and detailed manner. Is it possible to be interested in the products or services offered by others? Focus on the search for searchers may

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