according to the author’s experience: blog network marketing value is mainly reflected in eight aspects: can bring potential users, reduce the cost, website promotion for users through the search engine to obtain information provides an opportunity, can easily increase the number of links, the enterprise website in order to lower the cost of readers’ behavior research, is one of the blog and the ideal way to establish authoritative website brand effect to reduce potential losses, beyond the competitors for marketers from passive media dependent to independent release information directly.
One of the basic problems of
network marketing to solve, through the use of Internet tools is reasonable to transfer the information to the target user, so you can simply be understood as a kind of blog marketing information dissemination. As more and more users begin to read the blog post and start your own blog, blog content hosting services website has accumulated a lot of popularity, this attention has laid the foundation for the blog has become a means of marketing.
blog as a marketing tool for information, play the role of network marketing, the transmission of information so that the network marketing value mainly manifests the enterprise marketing information can be released with more independent, flexible, effective and low-cost way in corporate marketing, direct implementation of the enterprise information publishing purpose, reduce marketing costs and to achieve self publish information is typical of the blog marketing value.
I reported at home and abroad, and then try to combine their own blog marketing practice experience, the blog network marketing value is mainly reflected in eight aspects: can bring potential users, reduce the cost, website promotion for users through the search engine to obtain information provides an opportunity, can easily increase the number of links to the enterprise website, lower cost of reader behavior research, blog is one of the ideal ways to establish the authority of the site, the brand effect reduces the potential losses, beyond the competitors for marketers from passive media dependent to independent release information directly.
(1) blog can directly bring potential users. The blog content posted on the blog hosting sites, such as occupation bokee.com (www.bokee.net), bokee.com (www.bokee.com), Google’s Blogger website (www.blogger.com), these sites often have a large number of user groups, blog content value will attract large amount of potential users, so as to achieve the transfer of marketing information to potential users in this way, the development of network marketing, is the basic form of blog marketing, blog marketing is the most direct reflection of the value of.
The value of
(2) blog marketing is reflected in reducing the cost of website promotion. Website promotion is the basic content of the enterprise network marketing work, a large number of enterprise website after the completion of the lack of effective promotion measures, so the site visit is too low, reducing the actual value of the site. Through the blog, in the blog content in the appropriate to join the enterprise website information (such as a popular product links, online discount Download URL chain >