Seven reasons to provide your members with mobile apps

first_imgby: Robb GaynorIn order to keep up with the evolving trends of modern technology, it is important to maintain a strong place in the market by keeping your members satisfied. If you are not innovating, you are falling behind. There are seven reasons why credit unions should provide mobile apps:Generate a return. Mobile banking can be used to drive revenue for credit unions. Expedited payments and P2P payments are features that can both generate fee revenue, as they provide the convenience that consumers and businesses crave. Mobile can and does provide convenience, so credit unions can charge for it.Cross-selling. The mobile channel can be used to cross-sell other products and features within the mobile banking app, as well as inform your business and consumer members about your credit union. In fact, the ad space in an app can generate up to a 12%-15% “touch-through” rate.  Mobile ads and messages are much more engaging than their Internet banking counterparts. Whether you are featuring a high-interest savings account or CD or simply informing consumers and businesses about your community involvement, mobile ads engage end-users and can be used to help build a solid ROI for the channel.Save money. Mobile banking cuts costs. Simple examples, such as mobile check capture, lower transaction and processing costs for credit unions. By moving expensive activities to the mobile self-service channel, lower costs are attainable. Other examples, such as moving an end-user to mobile e-statements on an iPad, will also realize cost savings by taking out production costs. The more members who use mobile, the more savings can be attained. continue reading » 17SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more